Active Citizenship Labs

Voice Your Vote Campaign: Election, Inclusion, and Information

The 2019 general election saw the highest national voter turnout at 67.36%. But even in that year, urban voter turnout was 5.2% lower than the turnout in rural areas. In fact, data from the Election Commission of India (ECI) suggests that it was people from urban areas, young voters and migrant workers who formed the biggest part of the missing voters.
Elections form the very base of democracy. By not participating, we run the risk of becoming politically irrelevant. Voters need to engage with the democratic process to make it work better for them.
Many different issues seem to hold back voters, some born out of misconceptions about the voter registration process and some out of cynicism regarding the political process and one’s ability to make a difference.
This is where we need your help.


What can we do about it?


As we gear up for the 2024 general elections, YLAC is thrilled to launch its latest campaign, ‘Voice Your Vote: Election, Inclusion, and Information’. The campaign calls upon India’s youth to become ‘Voice Your Vote Ambassadors’ to raise voter awareness among urban Indians and foster discussions on inclusion and (mis)information in the electoral process. The campaign will run from 26th March until 15th May 2024.
By engaging first-time voters, the campaign aims to cultivate a sense of civic responsibility and empower individuals to play an active role in shaping the nation’s future through informed democratic participation. Ambassadors will host events, disseminate voter registration information, facilitate discussions to combat misinformation, promote inclusion and elevate voter awareness.
To join us in this mission, simply register using the link here!


Frequently Asked Questions

1. How do I become a Voice Your Vote ambassador?

Simply register using the link here and start engaging with our campaign materials.

2. What will be my role as an ambassador?

Ambassadors will engage in a wide set of campaign activities each week. You can host discussions, workshops, and awareness drives on voter registration, civic duties, and democratic participation. 

To make the journey fun, YLAC has developed a gamified activity with guidelines for ambassadors, outlining tasks and resources. Each task earns points, and ambassadors accumulate points by completing activities. To learn more about the activities, you can go through the Ambassador JD.

3. What is the expected time commitments from ambassadors?

Ambassadors are expected to dedicate a minimum of 10 hours per week to campaign activities.

4. What is the eligibility criteria to become an ambassador?

If you are currently an undergraduate or graduate student in any university across India or a working professional under the age of 35, you are eligible to participate.

5. What support will I receive as an ambassador?

Ambassadors will receive an orientation and a toolkit on all the activities to be conducted. YLAC PoCs will also be in constant touch with the ambassadors to provide them support throughout the campaign. 

6. How will my efforts be recognized?

In addition to becoming a part of a larger network of like minded #ActiveCitizens, ambassadors will get an opportunity to enhance their skills through facilitation and communication training, and connect with peers. They'll also receive priority access to YLAC events and opportunities.